All Software is Shareware

There is a great post today on Guy Kawasaki's blog called The Art of Execution.

Read the whole thing, there is a lot of good advice there.  But what I noticed was this passage:

A good goal is relevant. If you're a software company, it's the number of downloads of your demo version.

There's an implicit assumption there.  The assumption is that if you are a software company, you have a demo version.  In other words, Kawasaki is implicitly saying that all software companies are shareware companies!

Heh.

Comments

[GBGames]

Aw, no fair! I wrote a blog post linking to a previous post of his about being a Demo god and how it would apply to shareware games. It is set to be published on my blog tomorrow. Now it looks like I'm just copying you. I hope you're happy.

B-)

[Guy Kawasaki]

If you like, I can send you my next new posting before anyone sees it so you can get the jump on this site. :-)

Guy