There is a great post today on Guy Kawasaki's blog called The Art of Execution.
Read the whole thing, there is a lot of good advice there. But what I noticed was this passage:
A good goal is relevant. If you're a software company, it's the number of downloads of your demo version.
There's an implicit assumption there. The assumption is that if you are a software company, you have a demo version. In other words, Kawasaki is implicitly saying that all software companies are shareware companies!
Heh.
Aw, no fair! I wrote a blog post linking to a previous post of his about being a Demo god and how it would apply to shareware games. It is set to be published on my blog tomorrow. Now it looks like I'm just copying you. I hope you're happy.
B-)
Posted by: GBGames | January 30, 2006 at 12:01 PM
If you like, I can send you my next new posting before anyone sees it so you can get the jump on this site. :-)
Guy
Posted by: Guy Kawasaki | January 30, 2006 at 12:32 PM